Today, many businesses use digital marketing channels in their marketing strategies. With the ever rising competition in the market, we will continue to see innovation and new digital marketingends trends that are more suited to the modern customer.
Social media usage is on the upward trend, and traditional methods of marketing are becoming obsolete. People no longer buy newspapers regularly. I nowadays access news and information instantly via blogs, Twitter and Facebook.
With digital marketing being very dynamic, there will be a significant shift in digital marketing trends. Here are the top 10 digital marketing trends we expect in 2019.
1. Artificial Intelligence
AI is one of the latest technologies revolutionizing digital marketing. There are fears that it can entirely replace the human role in tasks that demand knowledge. In marketing, AI is a data-driven strategy, where data is used to develop strategies geared to a specific goal. In 2019 use of Artificial Intelligence is expected to rise.
Artificial intelligence influences digital marketing trends through content generation, content curation, voice search, predictive analytics, lead generation, and scoring, Re-targeting, personalization and Marketing Automation.
2. Video Content Will Be Crucial
Video marketing is one of the fastest growing digital marketing trends. And will be vital in 2019.
• There are currently over 1.68 billion youtube users (2019) with the number expected to grow to 1.85 billion by 2021.
• 83 % of consumers worldwide prefer Youtube to watch video content. (2018)(Hubspot)
•54% of consumers prefer to see more video content from marketers. (2018)(Hubspot)
3. Interactive Content
Interactive content is designed to engage the user; it makes the user become part of the topic. It may contain infographics, questionnaires, case studies, discussions, ebooks, questions e.t.c
Interactive content intends to educate, inform and capture customers interest. Content curators will need to be creative and create content that retains the consumer. User information and response to content will vital in creating content.
Interactive content intends to; educate, inform, and capture customers interest. Content curators will need to be creative and create content that retains the consumer. User information and response to content will vital in creating content.
Will Interactive content marketing replace traditional content marketing? With a considerable increase of content and easy access, businesses and users are going to demand more from the material.
4. Chatbots Will Rule
Digital marketing is technology driven, meaning new digital marketing trends will continue to arise. Chatbots is the new invention of AI Technology and the latest digital marketing trend.
Chatbots are being used to engage customers via the web and in social media sites. They are automated programs synced to have the ability to interact through voice and text with the human. With the cost of ads rising, this may be the new way of engaging with customers.
5. Voice Search Use Will Continue to Rise
Voice search is the new way of getting information from the web. As at the end of 2018,there were over 5 million downloads of google voice search app. In the same year, Voice search was used by 5% of teens and 41 % of adults per day.
Marketers will have to optimize key words for voice search. Mark you,long-tail keyword use will be vital.
Voice search has been growing, and it will continue to grow in 2019
6. Mobile Focus Expected To Grow
Optimizing content for mobile users will be vital in 2019; With the continued growth of smartphone use, there will be an increase in the consumption of mobile content.
7. Social Media Marketing Will Continue to Grow
Social media is one of the digital marketing trends rapidly growing. By the fourth quarter of 2018, Facebook users were 2.3 billion.
With the existence of facebook, twitter, and Instagram integration, social media apps will continue to grow in 2019.
The ability to share pictures and videos makes the apps invaluable in marketing.
8. Influencer Marketing
The Internet and social media age brought along Influencers. Why will influencer marketing be invaluable in 2019 ?. Influencers have gained respect and loyalty due their influence online.
In 2019, Influencers will grow into brands, and their voice will become more critical.
Digital marketing is dynamic. As users become more specific and niche-oriented, new trends will develop. The need for fast solutions becomes essential. Focus on quality content will be vital every day.