Your Business needs a blog now more than ever, whether it be you are offering a service or selling products.
Why? Check out These Blogging Statistics
-B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month
-Companies that published 16+ blog posts per month got nearly 3.5 times more traffic than companies that published zero to four monthly posts.
-In 2015, there were 198 million active Adblock users around the world. This means internet users do not like ads, thus the need to optimize content.
-90% of organizations market with content, 91% of B2B marketers use content marketing, and 86% of B2C marketers use content as the primary medium
Marketing has become very dynamic, and businesses are using all available channels of marketing to grow their customer numbers. The channels are from old models of marketing, i.e., Newspapers, Radios, Promotions, etc. to the new ways of marketing-Digital Media.
Businesses should, however, focus on what is currently and will continue working, I.e Digital marketing
As shown above, blogging is a critical component of digital marketing.
Here Are Key Reasons Why You Need a Blog for Your Business
The Growth of Customer Relations
A blog will be your tool to engage with your customers through content that describes your products and services.
Quality content that answers your audience queries will generate you more leads and win existing customers through loyalty. The key is to have your content built around what your audience wants.
Through tools such as Google analytics, you will be able to establish which content or blog posts attracts more views, comments, and readership.
You can retain existing clients and new clients if you respond to their questions in the comments section of your blog, answering their emails and social media messages.
Attending to the client’s queries will make them feel valued. After all, your blog is for your readers, and if you do not take advantage of the engagement, then your blog will lose readership.
Blogs have become a favorite way of marketing; this is as a result of the number of blogs viewership increasing rapidly, for instance, over 409 million people view more than 20 billion blog pages every month.
A blog is one of the best ways to market your products, well-written content with proper keyword usage will enable you to gain search engine ranking.
With an excellent blog, you are in a position to share your content on social media channels like Facebook, Twitter, etc. Your blog will also be your platform to launch new products.
It is through a blog that you can engage your customers. In turn, you will get ideas about what your clients want. If they are not happy about your services, their complaints or suggestions will be vital in helping you remodel your business to what will eventually make them happy.
Easy to Use with Social Media Channels
Blog posts are advantageous where your readers like them; they can share them with their friends either on Twitter, Facebook, or any other social media channel.
People interacting with your content may mean growth in the number of customers who are interested in your business and also increased sales.
Sharing blog posts from your site can be straightforward, with pre-installed plugins, every blog post you create can automatically be shared in your social media sites, You can use one of the following plugins; Jetpack or Next Scripts Autoposter
You have to take advantage of social media because of the increasing users. Social media is also a top digital marketing trend. For example, in the second quarter of 2018, Facebook had 2.23 billion monthly active users.
Creating SEO, optimized content, and sharing the content in social media is an excellent way of growing your business if done correctly.
Low Cost of Creating a Blog
The expenses of making a blog are rather small; all you need is a domain name that matches your business and proper hosting. With varying prices across web hosting sites, you will have to take your time before settling on a hosting site; I use name cheap or blue host for my hosting needs.
It is effortless to set up your blog; you do not need coding skills as you can use content management systems such as WordPress, Drupal, Joomla, etc., In my case, I use WordPress.
Name cheap is suitable where you need monthly renewals for your hosting, their customer support is excellent. With Bluehost, the monthly cost is low, but subscriptions are on a yearly basis.
Increase in Leads
With a blog, you can interact with your customers, either through responding to their questions in your posts or writing content that provides them with solutions.
In the event, your content is in-depth and relevant; you will win your customer’s hearts and build trust.
Customers will consider you an expert in the field; your reputation will rise, which is an automatic advantage over your competitors.
How will you increase leads to your blog?
A statistical analysis study of 1400 customers inbound marketing activities showed a positive relationship between leads generated and the number of pages indexed by Google.
In simple terms, the higher the number of quality pages in your site, the higher the number of expected leads. You, therefore, need to be consistent in writing and posting relevant content.
Your articles will not generate leads by themselves, especially for new sites, you will need to make them shareable through social media. The content you create will also need to be SEO Optimised.
Blogging is undoubtedly crucial for your business, and its benefits are tremendous. It is one great medium of digital marketing.
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